Zeynep Sude Demir
Psychology & Behavioural Data Science Graduate
Profile
Early-career professional combining behavioural science, data analysis, and user-centred research. Currently completing two parallel master's degrees at the University of Amsterdam — Psychology (Behavioural Data Science) and Business Administration (Consumer Marketing) — alongside a UX & data internship and applied research in educational technology. Interested in data science, product and marketing analytics, UX research, and human-centred AI.
Experience
UX & Data Intern — De Innovatiespotter
Jan 2026 – present
Netherlands
- Analysed user engagement and web analytics data to improve digital user experience and online performance.
- Worked on SEO and GEO projects to enhance online visibility and AI-driven discoverability.
- Created dashboards and visualisations for clients to support data-informed decision-making.
Data Analytics Consultant — Prowise
Jan 2026
Netherlands
- Conducted a UX research project and analysed student and teacher engagement data of the online learning platform.
Data Analytics Consultant — Algebrakit
Oct 2025
Netherlands
- Analysed user engagement of an online learning platform and developed a subject-level difficulty index.
Data Visualization Project — Prowise
Oct 2025
Netherlands
- Created a dashboard highlighting the most significant metrics of feedback looking time in the online learning platform.
Research & projects
MSc Thesis — Dropout in Adaptive Learning — Prowise Learn
Jan 2026 – present
Netherlands
- Conducting master's thesis research on dropout behaviour in computerised adaptive learning systems.
- Applying machine learning models to identify students at risk of dropout.
Education
MSc Psychology — Behavioural Data Science — University of Amsterdam
Sep 2025 – Aug 2026
Amsterdam, NL
- GPA 8.5/10. Focus on machine learning, big data analytics, and data visualisation.
MSc Business Administration — Consumer Marketing — University of Amsterdam
Sep 2025 – Aug 2026
Amsterdam, NL
- GPA 8/10. Courses include Consumer Behaviour and Marketing Research.
BSc Psychology — University of Amsterdam
Sep 2022 – Aug 2025
Amsterdam, NL
- GPA 8/10. Major in Brain & Cognition, minor in Behavioural Data Science.
High School Diploma — Saint-Joseph French High School
Sep 2017 – Jul 2022
Istanbul, TR
Extracurricular
Member — AISO — Artificial Intelligence Student Organization
2025 – present
- Participating in AISO talks where AI experts discuss the latest developments in AI.
Participant — EdAptiv Lab — interuniversity alliance of edtech researchers
Apr 2026 – present
- Attending lab meetings where researchers present and discuss advancements in educational technology.
Case Competition — Amsterdam Consultancy Group
Apr 2026
- Developed data-driven branding strategies with my team to help De Bijenkorf better connect with Gen Z audiences.
Executive Team Member — SUNPO — inter-high-school social entrepreneurship community
2019 – 2021
- Conducted workshops related to social entrepreneurship as part of the executive team.
Skills
- Tools:
- Python, R, SQL, Power BI, Excel, SPSS, JASP
- Analysis:
- Machine learning, Big data analytics, Bayesian inference, Network analysis, Psychometrics
- Research:
- Literature search, Web scraping, SEO/GEO, Quantitative research, Qualitative research
Languages
Turkish (native) · English (bilingual) · French (professional) · Dutch (beginner)
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