Hi there, I'm Zeynep!

I'm a behavioural data scientist who combines psychology and data to understand consumer behaviour, improve user experiences, and support data-driven decision-making.

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In a nutshell

Psychology

With a background in psychology, I look beyond the numbers to uncover the human behaviour, motivations, and decisions behind the data.

Data Science

I use big data, statistical modelling, and machine learning to uncover meaningful patterns and turn them into useful insights.

Business Impact

With a background in marketing and business, I translate data-driven insights into practical recommendations and measurable business impact.

Based in Amsterdam

I'm based in Amsterdam and open to new opportunities, collaborations, and remote-friendly projects.

User Experience

I combine behavioural insights and user data to understand people's needs and create more intuitive digital experiences.

My Experience

De Innovatiespotter

UX & Data Intern

January 2026 – June 2026

Analysed user engagement and clickstream data to identify usability barriers and improve the digital user experience.
Designed interactive Power BI dashboards that supported client decision-making.
Contributed behavioural insights to the redesign of the online platform and the development of an AI-assisted search tool.
Conducted SEO, GEO and LinkedIn performance analyses to improve online visibility and audience engagement.

Prowise Learn

MSc Thesis Researcher

January 2026 – August 2026

Applied machine-learning and statistical models to identify students at risk of dropout.

Prowise

Data Analytics Consultant

January 2026

Analysed teacher and student engagement data to examine how teacher activity was associated with student usage and progress.

AlgebraKiT

Data Analytics Consultant

October 2025

Analysed user engagement data from an online learning platform.

Prowise

Data Visualisation Project

October 2025

Created a dashboard highlighting the most important metrics related to students’ feedback-looking time.

See details of my projects

My skills

Machine learning
Big data analytics
Data visualisation
Bayesian inference
Network analysis
Psychometrics
SEO / GEO
Quantitative research
Qualitative research
UX research
Predictive modelling
Clustering
Logit leaf modelling
Multi-state survival analysis

Tools

Python
RStudio
SQL
Power BI
Excel
SPSS
JASP
Canva

My background

Bachelor of Science in Psychology

University of Amsterdam

GPA: 8/10

Bayesian inference
Quantitative research
Psychometrics
Python
Excel
SPSS
JASP

Master of Science in Psychology — Behavioural Data Science

University of Amsterdam

GPA: 8.5/10

Machine learning
Big data analytics
Network analysis
RStudio
SQL

Master of Science in Business Administration — Consumer Marketing

University of Amsterdam

GPA: 8/10

SEO / GEO
Qualitative research
Canva

The values that make me who I am

Curiosity

I like to ask "why?", challenge assumptions, and look beyond the obvious to uncover deeper insights.

Human-centred thinking

I care about the person behind the data and believe technology should be designed around real human needs, behaviours, and experiences.

Collaboration

I enjoy collaborating with others, communicating insights to stakeholders, and creating an environment where open communication and constructive feedback are valued.

Let's connect the dots.

I'm open to early-career opportunities in data, UX, and consumer insights.

Contact me